March 27, 2009, 12:32PM PDT
By Suzette Valle
There couldn’t be a more apt description for the resurrected 3D movie fad, and accompanying marketing campaign than: “In your face.” DreamWorks is making sure everywhere you turn there’s an advertisement for their latest multi-million budget movie, “Monsters vs. Aliens,” so you won’t forget to make the family trip to the Cineplex to help pay for this Technicolor ambush.
The ATM and your e-mail’s in-box are two of the latest tactical moves the creative movie studios’ will use to raid your wallet.
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