Watch American Idol tonight to see if my video made the 60-second spot featuring eight bloggers (out of 16) who were selected as finalists for this ad! I was notified I had made it through the first round of cuts, but I'll find out if I made it all the way tonight.
You can also read the New York Times article discussing the “I Can't Believe It's Not Butter” campaign on American Idol and how they are using “crowd sourcing”, a new trend in customer generated content, to promote their new product.
And, don't forget to take a look at two new videos each week from now on, at the turnthetubaround.com site, and start voting for your favorite one to win prizes for yourself. My video will up the weeks of Feburary 16 and again April 13.
Hope you'll Watch, Vote and Win!
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